proper noun = brand
From Al Ries and Laura Ries’s The 22 Immutable Laws of Branding:
A brand name is nothing more than a word in the mind, albeit a special kind of word. A brand name is a noun, a proper now, which like all proper nouns is usually spelled with a capital letter.
Any and every proper noun is a brand whether or not it’s owned by an individual, a corporation, or a community. Patagonia is a brand name for a clothing line, but’s also a brand name for the tourist industries of Argentina and Chile interested in promoting travel to this pristine and beautiful place. Philadelphia is a brand name for the leading cream cheese, but it’s also a brand name for the city of brotherly love.
Any proper noun is a brand. You are a brand (And if you want to be truly successful in life, you should consider yourself a brand and act accordingly).