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proper noun = brand

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From Al Ries and Laura Ries’s The 22 Immutable Laws of Branding:

A brand name is nothing more than a word in the mind, albeit a special kind of word. A brand name is a noun, a proper now, which like all proper nouns is usually spelled with a capital letter.

Any and every proper noun is a brand whether or not it’s owned by an individual, a corporation, or a community. Patagonia is a brand name for a clothing line, but’s also a brand name for the tourist industries of Argentina and Chile interested in promoting travel to this pristine and beautiful place. Philadelphia is a brand name for the leading cream cheese, but it’s also a brand name for the city of brotherly love.

Any proper noun is a brand. You are a brand (And if you want to be truly successful in life, you should consider yourself a brand and act accordingly).

Written by adswithoutproducts

May 18, 2011 at 11:17 am

Posted in ads

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