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Archive for May 18th, 2011

proper noun = brand

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From Al Ries and Laura Ries’s The 22 Immutable Laws of Branding:

A brand name is nothing more than a word in the mind, albeit a special kind of word. A brand name is a noun, a proper now, which like all proper nouns is usually spelled with a capital letter.

Any and every proper noun is a brand whether or not it’s owned by an individual, a corporation, or a community. Patagonia is a brand name for a clothing line, but’s also a brand name for the tourist industries of Argentina and Chile interested in promoting travel to this pristine and beautiful place. Philadelphia is a brand name for the leading cream cheese, but it’s also a brand name for the city of brotherly love.

Any proper noun is a brand. You are a brand (And if you want to be truly successful in life, you should consider yourself a brand and act accordingly).

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May 18, 2011 at 11:17 am

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meek’s cutoff

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Saw Meek’s Cutoff the other night – absolutely brilliant. Not sure how to put any of this without giving the game away, but it’s an incredibly artful piece and one that is in large part about what we can and can’t read / hear / comprehend / understand though it’s right there in front of our eyes / ears / heads. It’s a complicated film that fucks with the audience in all sorts of ways. (I’m usually ready for this sort of thing, as a modernist by trade, but I was actually complaining about the sound being too low in the cinema until the person I was with clue me in to the fact that it was probably intentional that we couldn’t hear what the characters were saying through large chunks of the film…)

And it’s a film that that vividly – and incredibly patiently – resists the probing, teleological impulse genetically resident in the Western genre that it’s subverting. Plus it plays all of this out in a way that makes the “American story” into at once a sort of impossible “back into the garden” narrative that’s biblically damned to fail and a haunting performance of the situation that I’ve always believed makes up the lion’s share of the American political unconscious. (Let’s put it this way: this is a settler and Indians story in which, well, there aren’t many Indians but the landscape is strewn with evidence that they once were here…. Just as the landscape is now, still…)

You should see it if you get a chance. Reminded me a lot of Lars Von Trier’s stuff, actually. Weird trees and all…

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May 18, 2011 at 10:38 am

Posted in america, movies