ads without products

Archive for February 2011

egypt

leave a comment »

Have little to say, other than that we might all have just watched one of the most colossal political fuckups of all time. Let’s hope.

(Interested in the tweets, and sure things like this, as a strangely now form of prayer. No one is listening, but one feels the need to say it anyway….)

Written by adswithoutproducts

February 10, 2011 at 10:33 pm

Posted in Uncategorized

because

with 4 comments

– a sense that somehow the historical and cultural situation has somehow turned such that it is arranged in a configuration that is on longer receptive to you, your thinking, your interjection.

– that ever so recently the world was a workbook of problem sets you were consistently able to solve and so very rapidly

– having done some sort of intellectual damage to yourself through the struggles (biological, psychological) you have endured recently in simply living

– you are aging and as you age time speeds up

– stuffy head, the pressure behind the eyes, the tightness in the chest

– there simply isn’t in the day, no matter how clear, the when and where

– again and again, the same thought of Kafka, whose image hangs about your neck on a string of wellworn rosary beads

– the internet, or missing breakfast

– always another obligation, which preoccupies you from the second that you get up

– you are not taking things in the right order

– perhaps it’s all of us at once

– problems that you are spending so much energy trying to solve are boring and thus you are bored

– becoming forgetful, a memory issue

– there is something or someone you are missing

– there is probably a computer program available to help

– the old forms are broken and your frustration and inability is itself a mark of your deeper aptitude

– the sense that there is another way to work, one fully compatible with or even a development directly out of your current situation

– or that if you wait for a bit, if you are patient, perhaps the high pressure system will settle once more over your life and the world itself, and you will find yourself standing in full light under a blue sky again, able at last to see

Written by adswithoutproducts

February 10, 2011 at 1:19 pm

“imported from detroit”: superbowl ads

leave a comment »

I know this sort of thing has been done before… But what a conceptually tangled if viscerally stirring ad spin here. The usual American car marketing jingoism gets translated into a half-coherent riff about uneven internal development and productivist aesthetics. Check out, for instance, the strange pseudo-Ruskinism mixed with rust belt exoticism in “Because when it comes to luxury, it’s as much about where it’s from as who it’s for.” As well as, of course, the tag line of the ad as a whole, “Imported from Detroit.”

Most of the other ads from last night are banal crap. * But in ones like Chrysler’s, complete with the somnolent semi-logic of lines like the above, it is interesting to see what they dream that we are or could be dreaming.

On the other hand, quite funny that Chrysler is increasingly owned by Fiat, and so a more accurate ad would be about the politics and finance of one post-industrial city buying another via the mediation of the US government….

* All that I’ve found that was even mildly interesting is the Audi spot that seemed to position itself as the car of choice for slightly less twittish upperclass twits. And I suppose there’s something to be said about the Motorola ad, itself a winking sendup of Apple’s very famous 1984-themed ad that aired in 1984.

Of course there is an interesting difference between the two versions. If the stakes of corporate conflict translated into consumer choice once was registered in terms of the political thematics of Orwell’s novel (the subversion of IBM as the subversion of the totalitarian state), now buying a MotoPad vs. an iPad is allegorized through the minor key romantic plot of the novel. And even in doing so, diminished stakes again: instead of a righteous fuck in the woods, the best we can hope for is a Youtube video goofily edited into an electronic Valentine’s Day Card which leads this Julia not to drop her overalls but merely to take out her earbuds.

Written by adswithoutproducts

February 7, 2011 at 9:21 am

consciousness targets reached! exceeded!

leave a comment »

This is from the English version of the Venezuelan state newspaper. Interesting to think of “consciousness” itself as something that could be quantifiably raised by government intervention. And further, I’m pretty sure it’s something that most of us would say we have too much of to begin with.

Written by adswithoutproducts

February 5, 2011 at 2:14 pm

Posted in chavez

frenchies

leave a comment »

From a review at The Millions of Public Enemies, “the record of twenty-eight letters Bernard-Henri Levy, the French intellectual, and Michel Houellebecq, the French novelist, exchanged between January and July of 2008″:

Some readers will be stirred by the discovery that BHL considers his “ego” “fireproof, shatterproof,” and that he likes to make love in a state of lucid wakefulness, whereas Houellebecq prefers to be a little out of it—to do it in “the early hours, half asleep.” Others (all, perhaps) will be amused by the sheer Frenchness of BHL’s claim that only writing and love (“and I mean that in the strict sense, in the sense of loving women”) make life worth it: “Why do you write? Because you can’t make love all day. Why do you make love? Because you can’t write all day.”

Okay…. But this is better, in an ads without products sort of way:

[Houellebecq] describes the “Soviet-style displays of enthusiasm by those in charge” of little poetry journals and, more stingingly still, the prose of another writer:

Everything about the man rings false, his every sentence oozes speciousness and affectation. The restrained emotion, the walks across the moors ‘lashed by the bitter wind’ . . . you feel like you’re in a BMW commercial.

Written by adswithoutproducts

February 2, 2011 at 2:05 pm

Posted in ads, houellebecq

job ad

leave a comment »

Listen! Your education is complete! The trigger
sense of chemical life, the flicker of your eye
across the pages, resting nowhere but the edge –
these malformations swell and bloom in the dirt
of only just right now. The trucks of you arrive
by the minute, on the minute, according
to the plan of the world and, implicitly, yours.

Take your tear to market and make it pay. The only
ones who win are those who took it seriously.

Look out the window. The stars you see are nowhere
but your ruggedized strips, the strings you pulled
only tight enough to grip within the last few months.

Written by adswithoutproducts

February 2, 2011 at 1:19 pm

Posted in poem

feelgood

leave a comment »

Let’s hope my book-finishing turns out this way instead of, you know, the other way. I’m not all that hopeful, honestly.

Written by adswithoutproducts

February 2, 2011 at 12:41 pm

Posted in academia