recession chic: own-brand politics
Interestingly zeitgeisty subsumption of recession chic Walmartistic marketing * into politics, this “No Labels” campaign. Even more interesting that it seems to be either a product or an opportunistic ally of MSNBC, the no-name name of television news. While the members of this movement, as I understand it, are involved for a variety of reasons, if it’s primarily a vehicle established to support a presidential run by Michael Bloomberg in 2012, then here “store brand” = “post-ideological plutocracy.” Obviously ‘post-ideological’ needs to be in scare quotes, but that’s the idea, and really just a consolidation of a long-held (and eighty-percent perverse) American instinct about the relationship between politics and money.
* Part of Walmart’s very very tacit come-on is that such is its buying power that it could force name-brand companies to make or bake items for its store brand simply in order also to have access to its shelves for stuff under their own labels. Somehow this seems similar to what these “No Name” people are up to.