ads without products

Archive for June 21st, 2010

post-theoretical axiom no. 1: “ideology”

with one comment

The word “ideology” is banned, as it does not exist, not really. It exists only in the way that things like “art in general” exist. Henceforth, we will discuss only “public relations,” the actual tactics and material instantiations of the engineering of consent, the traceable paths of cause and effect involved with it.

We are not named by the policeman on the street who calls to us. We are named by our parents. Of course it is important to remember that we enter into language and then we never leave language. The problem is that the abstraction involved in the deployment of a term like ideology permits, no nearly mandates, that we stop just about there. The cop, the street, and then us, newly and irrevocably named – nowhere to go from there.

There is a malicious, ill-formed fiction at the heart of most theoretical errors – that is to say, I am starting to think, most theory.

Abstraction is a net that allows us to neglect the hold, to fall without worrying about reaching the next rung.

Written by adswithoutproducts

June 21, 2010 at 12:05 am

Posted in theory