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handke / letraset

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Handke does advert-people a few times in TWoftheW:

Walking across the city. In the gaps left open by the masses of cars there are still a few isolated individuals, ashen pale or flushed, in incompatible states, and these people have subjected themselves to politics or world history, and amid the technological din they go around posing (like the figures shown in architectural drawings) at the foot of gigantic buildings, which are the essential while they are mere incidentals; moving through this catastrophe as through an underground hangar, I try to breathe everything in through my eyes, to preserve within me the forlorness of these people.

Here’s another:

Advertisements for houses in artificial villages (“domaines“). The accompanying sketches show the latest conception of paradise: a father beaming from ear to ear as he strolls down a garden path with a child on his shoulders; slanting beach umbrellas; outside the house, slim young men arrange chairs for a party: “Here you will live from year’s end to year’s end as if you were on vacation” (none of the figures in these sketches has both feet on the ground – they are much too happy for that)

Brilliant, that last parenthetical bit. Hard to say just where the interest in these figures comes from, though I’ve tried before. One shouldn’t talk about fiction in general trying to do things, i.e. awarding the genre itself with desires and aspirations, but I do believe / pretend that it has been trying to enact a nearly impossible foreground / background reversal for quite awhile now. These ad-people

Written by adswithoutproducts

January 12, 2010 at 1:20 pm

Posted in ads, aggregate, fiction, handke

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