ads without products

Archive for October 6th, 2009

whatever, ads

with 4 comments

In real life, I have a nearly unpronounceable surname. Almost all vowels. At least it’s distinctive – search for it and you find only me, my father’s campaign contributions to the Republican party, and a long string of arrest records of distant relatives in West Grenville, Ontario. Neither my family nor I really knew how to say it, tried a few different ways, and finally settled in the one least likely to get me laughed at by my fellow jockish types.

But it seems that my pseudonym is just as difficult, if in another sense. There’s a small dispute going on over at digital emunction about the proper way to write the possessive form of my first pseudo name. Should it be Ads’ or Ads’s? Well, it depends whether Ads is a proper noun or common noun. As Michael Robbins writes in response to another comment:

Ads is whose name? For plural nouns, even if they serve as col­lec­tive proper nouns (like the Rolling Stones), CMS is clear: apos­tro­phe only. Now if some dude is called “Ads,” that’s another story; but the author post­ing as Ads is clearly post­ing as “Ads with­out Products,” like when Keith Richards posted in Kent’s Flarf review thread as “Stones,” or when the CEO of Hard­ees signed his com­ment in my meat thread “Hardees.” (I also know this because I once got into an argu­ment about it with some­one who said the same thing as Joel above, so I wrote directly to the edi­tors of CMS, who backed me up. I don’t care if you make fun of me.)

Ah but everyone’s missing the point! True to the fact that the title of this blog was inspired by a paragraph (not the one I’m about to clip in, but rather the one discussed here) from Agamben’s The Coming Community, my blog name is a whatever name, aporetically balanced directly between the proper and the collective.

Common and proper, genus and individual are only two slopes dripping down from either side into the watershed of whatever […] The passage from potentiality to act, from language to the word, from the common to the proper, comes about every time as a shuttling in both directions along a line of sparkling alternation on which common nature and singularity, potentiality and act change roles and interpenetrate. The being that is engendered on this line is whatever being, and the manner in which it passes from the common to the proper and from the proper to the common is called usage – or rather, ethos.

As such, of course, it has no possessive form. There are no possessions of any sort down in the watershed of whatever.

Written by adswithoutproducts

October 6, 2009 at 11:32 am

in the interest of full disclosure (fcc mandated post)

with 5 comments

Joshua Line queries below why I eat / drink in chain restaurants. I do talk an awful lot about doing it, don’t I?

Well, the NYT reports today:

On Monday, the F.T.C. said it would revise rules about endorsements and testimonials in advertising that had been in place since 1980. The new regulations are aimed at the rapidly shifting new-media world and how advertisers are using bloggers and social media sites like Facebook and Twitter to pitch their wares.

The F.T.C. said that beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently. The new rules also take aim at celebrities, who will now need to disclose any ties to companies, should they promote products on a talk show or on Twitter. A second major change, which was not aimed specifically at bloggers or social media, was to eliminate the ability of advertisers to gush about results that differ from what is typical — for instance, from a weight loss supplement.

Given this, perhaps it’s the right time to have a little Letterman-esque chat with my readers. No! I’ve not had inappropriate relations with Starbucks employees in return for my constant stream of plugs for their coffee establishments on my blog! But there is a deal in place – a speechless, contractless deal, one that all parties involved know is in durable effect, even though no papers have been signed, no handshakes enthusiastically shook.

The deal is this. I sit in their establishments blogging the delights of, well, blogging in their establishments . In return, I am permitted to use the toilets, whenever I like, and without buying anything at all. Sure, everyone does this already. But when I do it, I don’t need to creep to the back or pretend first to be in the queue to buy coffee.

The deal is only in effect at the Tottenham Court Road, Brunswick Centre, and Tavistock Square outlets.

At any rate, I just thought all of you should know. I’ve run afoul of so many things lately – seems sensible not to offend the august forces of the FCC too.

Written by adswithoutproducts

October 6, 2009 at 11:13 am