too much too soon
Too much branding going on lately in our neck of the internet! Just saying! The bubble era, sure, taught all of us lots of tricks about hype without substance, ads perhaps with products but catastropically without a business plan. Or…. it’s like we’re trying to replay English Department 1999, which I can assure you wasn’t all that fun or useful and certainly not sustainable let alone scalable the first time around. Better work before the guerilla-marketting, the spray-painted logos, the placard spots above urinals! Let the world do the naming!