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design thru the mailslot this morning: the new iht

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I received an email from the publisher of the IHT last week warning me that my paper would look a bit different on Monday. And I must admit, as I lazed and dozed this morning, there was a little jolt of Xmas morning excitement when I rememebered what was waiting for me at the foot of the mailslot.

They’ve changed the font of both the masthead and the body text to resemble that of the mother-paper, the New York Times. The redesign as a whole is a deferred outcome of the fact that the paper used to be a joint operation of the NYT and the Washington Post until the former took over sole ownership in 2007. So this is a step towards the final rebranding of the paper into the global edition of the Times, rather than a curious hybrid of an independent international paper filled with its own content plus a crosscut of materials from two papers at home.

Looks a lot lighter and graphicalistical throughout. Especially in this land of content-light newspapers, the IHT always felt like you were reading a paper designed to maximize the amount of newsstuff per page, the equivalent of the whole NYT but crushed into twelve pages designed to make it by air efficiently to Kuala Lumpur or Montevideo. It’s always felt a bit like eating something that looked on the outside like a croissant, but left you feeling like you ate a loaf of bread by the time you were done. We’ll have to see if we feel as full when we’re done with the new one.

They’ve added more business opinion and dropped business numbers, which is only the fulfillment of a trend across the industry. The sports section has grown from two pages to three, but I’m not sure, again, they’ve added comment so much as spread it out more evenly over the pages.

Above all else, they’ve kept the crossword. Phew. I’ll have a nice opportunity later today to check if that’s any clearer and simpler and easier. Let’s hope not.

Written by adswithoutproducts

March 30, 2009 at 10:00 am

Posted in news

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