
When the political actors wrap the potential bailout of the American car companies in language of environmentalism, they aren’t being serious, they’re being cynical. There are reasons – some decent, some horrible – why those that want to save these dying corporations, but first on no one’s list is the prospect of forcing to market low-emissions vehicles and the like. It is a marketing strategy, and one that play on a very strange sense that is perhaps semi-subliminally resident in the minds of some voters and many commentators: If the nation controlled General Motors, General Motors could be forced to design and distribute vehicles that would be at once socially beneficial, attractive to consumers, and sustainably profitable. From the NYT today:
“They’re going to have to restructure,” Mr. Obama said in an interview on “Meet the Press” on NBC. “And all their stakeholders are going to have restructure. Labor, management, shareholders, creditors — everybody is going to recognize that they have — they do not have a sustainable business model right now, and if they expect taxpayers to help in that adjustment process, then they can’t keep on putting off the kinds of changes that they, frankly, should have made 20 or 30 years ago.”
Even the deployment of the slightly – though not much – more realistic sense that the goal of government intervention is going to return these companies to profitability seems to me fairly cynical and not at all realistic. Jobs and shareholders, not necessarily in that order, are being protected, full stop. The rest is windowdressing.

That said…. Each and every time they dress the windows with this sort of talk, every time the government players offer the argument that General Motors or Chrysler would have been better managed by responsible, sane, and forward-thinking bureaucrats rather than their board and corporate management, they turn the wheel of discursive normativity a click toward state management and the economics of planning. The Environmental Protection Agency together with the Department of Transportation could better manage a car company than the invisible hand of the market and the men it selects for ownership? Talk like this, however cynically deployed, was absolutely unimaginable a few months ago. Of course the chatterers on television and the papers will forget all about these arguments when (if!) things improve. But the voters, an ever larger percentage of whom are about to become unemployed, perhaps won’t if they are startled into attention by the shock of what’s coming in the next few months and years.