ads without products

“you would think they were praying to it”

leave a comment »

A young man whose English is of rather recent vintage has been coming around just about every other day in a very sharp if cheap suit to knock on our door and educate us on the amazing opportunities to save! big! bucks! via energy deregulation. He’s caught me in moments of rage in my sleepy clothes (rage re: the previous post) and yesterday he woke up my daughter after my wife had painstakingly gotten her down for a nap so that she could get some work in.

We tell him to come back later, every time he knocks, but yesterday he caught me coming in from a smoke on the street and I got to hear the pitch. I had a bit of trouble making out what he was exactly talking about, what he was selling – I think electricty, from some company that’s not British Gas, which is what we’ve got. But what I could make out – and christ if he didn’t say the word six or seven times in the course of his 90 second pitch – was deregulation. I had not heard of deregulation, had I? I did not know what deregulation was, did I, and that what it was was an opportunity for me to save several pence per unit on my electricity consumption? Did I know that deregulation afforded me choice, unprecedented choice, whereas in previous years, the years Before Deregulation, I was forced to simply pay the rate they wanted me to pay for my energy?

It made me think of Conrad, actually, though almost everything nowadays does:

“I went to work the next day, turning, so to speak, my back on that station. In that way only it seemed to me I could keep my hold on the redeeming facts of life. Still, one must look about sometimes; and then I saw this station, these men strolling aimlessly about in the sunshine of the yard. I asked myself sometimes what it all meant. They wandered here and there with their absurd long staves in their hands, like a lot of faithless pilgrims bewitched inside a rotten fence. The word ‘ivory’ rang in the air, was whispered, was sighed. You would think they were praying to it. A taint of imbecile rapacity blew through it all, like a whiff from some corpse. By Jove! I’ve never seen anything so unreal in my life. And outside, the silent wilderness surrounding this cleared speck on the earth struck me as something great and invincible, like evil or truth, waiting patiently for the passing away of this fantastic invasion.

I guess Enron, not just its final implosion but more the summer of rolling blackouts that it orchestrated in California in 2000 (see the last paragraphs here) wasn’t as big a story over here. But then again, I guess you can still here the pitch back home – more to would-be pyramid scheme early-entryists than to end users, but still…

Perhaps that’s the sort of video my young travelling salesman friend has seen. Perhaps that’s what he’s up to. I love the part about the “greatest redistribution of wealth ever seen in our nation.” There’s a specter haunting America, the specter of infotainment driven microenronbots knocking on yr doors, redistributing yr wealths…

Mine is a bit more perverse perhaps and frontminded, but I think there are actually tons and tons of people who share a tendency to stick with what once were state-run monopoly operators out of a set of wholly comprehensible (if often, now, illusory) reasons. Nostalgia for simplicity and security would probably lead the pack. It drives the slimy-laissez fairists mad, the unwillingness to take the time to consider our options in full (maybe set a weekend aside to go over our literature and those of our competitors with your spouse) and to be brave and self-standing enough to take the great leap forward into market choice! This tendency – see this clip for an interesting case study – is again something that might well be a popular instinct with potential to be activated into something useful indeed.

Written by adswithoutproducts

June 17, 2008 at 11:21 am

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: