ads without products

city as satire

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NYT on a new and enormous Koolhaas project in Dubai.
(We’re all going to have to start thinking and talking about Dubai one of these days, aren’t we?) Apparently, though we don’t have all that much to work on and Ouroussoff gives us very little, this is meant to be something like an materialization of the “generic city” idea from Koolhaas’s S/M/L/XL.

I know I have a lot to say about this “generic city” business, which is a concept as complex and ambiguous as the ad without products (whatever that is…) and in perhaps just the same ways. But my copy of S/M/L/XL is in storage and won’t be available to me till I move into my fractional piece of this not-quite-generic place where I am now. Soon enough…

Written by adswithoutproducts

March 6, 2008 at 12:29 pm

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