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2012

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Rather hilarious stuff today coming out of the release of the 2012 London Olympic symbol logo brand that perfectly illustrates the hooker’s art of marketing come-on and shake-down today. Check out the trajectory of the BBC report:

“It is an invitation to take part and be involved.

“We will host a Games where everyone is invited to join in because they are inspired by the Games to either take part in the many sports, cultural, educational and community events leading up to 2012 or they will be inspired to achieve personal goals.”

Great! I’ll book my tickets and start packing my sneakers.

Prime Minister Tony Blair said: “We want London 2012 not just to be about elite sporting success.

“When people see the new brand, we want them to be inspired to make a positive change in their life.

Excellent! I was an OK ballplayer back in the day, and this non-logo brand has really inspired me to get out on the field and, yep, make a positive change in my life. This is going to be great. Do you have any hotel suggestions, or can I stay in the athletes’ condo complex village?

Olympics Minister Tessa Jowell said: “This is an iconic brand that sums up what London 2012 is all about – an inclusive, welcoming and diverse Games that involves the whole country.

“It takes our values to the world beyond our shores, acting both as an invitation and an inspiration.

I definitely feel invited and inspired! For a second there, I thought you meant I had to be British… And I couldn’t understand wtf the logo brand was meant to be until someone explained it to me (see the 2-0-1-2 in the crazy blotches?) but, look, I’ve got the message. This is my logo brand, and my games, and I am set to act accordingly.


A London 2012 spokeswoman said: “It is not going to be a free for all. There would be conditions to qualify for it.“It is not about giving it out to people so that they do not pay for it. It is about an emblem that could be a stamp of endorsement that really fits in with the legacy of the Games.”

Huh? Wait…. What?

(For more silliness, check out these branding videos here. There’s a lot more to be said about the hideousness of this design and what it means, as well as the “insidery” inclusion of us in the process of making this thing, such as it is, but I’ve gotta get back to work…)

Written by adswithoutproducts

June 4, 2007 at 12:29 pm

One Response

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  1. http://www.comedycentral.com/motherload/index.jhtml?ml_video=88254
    check out this video from Jon Stewart

    Love the blog- I linked to you

    chaos

    June 9, 2007 at 10:32 pm


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