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Archive for May 3rd, 2007

funkytown

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I’ve loved this ad – even though it was for an energy company – for quite a long time. Always seemed to me to be potentially open for repurposing and.. I really love modularity, just in general. (We see an English version here, of course…)

But lo and behold, the other day when I thought to go to youtube to check if it was available for me to suck down into my archive, I found this:

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Written by adswithoutproducts

May 3, 2007 at 11:01 pm

lucky me

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I am so lucky that exactly three weeks from today, I am going to be in Amsterdam, just a short train ride away from this. (If I need you to, would you be willing to write my wife to explain exactly why it is so absolutely necessary for us to pack up the kiddo and leave gorgeous Amsterdam – where we’ll only be as of now for two full days – to head to Den Haag?)

I learned of it via an excellent article today on metamute by Marina Vishmidt, which gets quite a lot succinctly right about Neurath:

Although the classical logitical positivist statement remains Wittgenstein’s ‘the world is everything which is the case’ , the Vienna Circle was not always confined to the ideological quietism that could be deduced from that statement. Neurath’s work combined pragmatism with a utopian orientation, a drive to represent ‘things as they are’ in the hope that revolutionary progress would make out of them things of the past. The Marxist ethics behind the ISOTYPE project complemented the kinds of formal innovations – images built of numbers, standard templates, seriality – that structure the internet, another vision of universal information, albeit one without a clear ideological mission. The disambiguation of social contradictions as a premise for a materialist design practice is one of the questions that After Neurath: Like Sailors on the Open Sea tries to address in the format of an exhibition but also of a year and a half-long programme of research, symposia, and smaller exhibitions. The allure and shortcomings of a universal grammar is another, with the connotation that it is both a dream of reason and a bold proposition for engineering social change.

UPDATE: Oh for christ’s sake. The exhibition is off – ended in April. Whatever. Glad I figured this out before I got on the train to Den Haag….

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Written by adswithoutproducts

May 3, 2007 at 1:32 am