ads without products

Archive for March 7th, 2007

adbusters and the “existential divide”

with 7 comments

(xposted to Long Sunday)

Adbusters1.Thumb

I wasn’t quite a charter subscriber to Adbusters, but fairly close to it. Maybe issue 10 or so, if memory serves. I cancelled about a year ago. While it has a certain connection to some of my perennial interests (see the name of my personal blog), I just started to feel increasingly out of touch with, what was it, the tone, the tonal politics, and the plain old politics of the magazine.

Here’s part of a post salvaged from my old site, just about when I wrote Adbusters to cancel out:

I’ve always been unsettled – in the wrong way – by the approach to politics embraced by Adbusters and the like. Seems to me to be an infinitely foreseeable adaptation of left politics to the self-help, self-fulfillment culture that marks the current tidal mark of the American experiment. Marie Antoinette-ism… What the magazine prescribes for its readership is something other than politics, I think. At base, it’s a strange sort of “lifestyle” magazine. It is full of stuff like this, from the current issue…

Here in rural Telemark, Norway, my husband and I have an ancient, 100-acre farm without a road, without electricity, without running water, without a computer or mobile telephone or washing machine or CD player or remote-control carrot-dicer… without corporate products, including Barbie dolls or Nike sneakers. We have a fjord-horse to do most of the heavy farm work (and so on…)

And a subscription to Adbusters, it would seem…

Anyway, they sell the magazine at the snazzy co-op where I buy my food, and the other day I bought a copy to see if anything has changed, either about the magazine or about me or both.

Nope.

Adbusters2.Thumb

Right from the first pages – which feature a “visual essay” by Kalle Lasn, the founder and editor – I found some material that I can only classify as disturbing, symptomatic, symptomatically disturbing. Here are a few snips:

Read the rest of this entry »

Written by adswithoutproducts

March 7, 2007 at 12:05 am