ads without products

city without ads

leave a comment »

Amazing little piece in the Times today, reporting that São Paulo will ban outdoor advertisements of every sort come January 1:

SÃO PAULO, Brazil — Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom. Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the “delete all” button and offer its residents an unimpeded view of their surroundings.

But in proposing to transform the landscape, officials have unleashed debate and brought into conflict sharply differing conceptions of what this city, South America’s largest and most prosperous, should be.

City planners, architects and environmental advocates have argued enthusiastically that the prohibition, through a new “clean city” law, brings São Paulo a welcome step closer to an imagined urban ideal.

The law is “a rare victory of the public interest over private, of order over disorder, aesthetics over ugliness, of cleanliness over trash,” Roberto Pompeu de Toledo, a columnist and author of a history of São Paulo, wrote recently in the weekly newsmagazine Veja. “For once in life, all that is accustomed to coming out on top in Brazil has lost.”

As you might guess from the title of this site, I have a somewhat ambivalent relationship to advertisements, but this seems like an amazing, almost revolutionary idea, at least to this American.

….but then again, one might start to wonder how exactly the Paulistanos will find a way to navigate the city…

(think I’ve posted that video before… sorry if so…)

(There’s an update here…)

Written by adswithoutproducts

December 12, 2006 at 9:32 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: