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From an interesting interview with Geoff Manaugh, the guy behind BLDGBLOG, at Ballardian.

Ballard’s book don’t sell well in the U.S., but that’s entirely a top-down problem. I think the American publishing industry is in a state of free-fall, marketing all the wrong books in all the wrong ways. Trying to market Ballard would never occur to them. They want to sell people John Updike novels in hardcover — despite the fact that no one wants John Updike novels, and hardcover books are completely obsolete as a format. So they ‘experiment’ by publishing 900-page hardcover epics about farm life in 1920s Nebraska — and then still seem surprised that no one’s reading fiction in this country.

Short, good, fairly priced, intellectually progressive paperback books — that’s all you need.

Just so. If, seriously, I can’t bring myself to read those monsters – and I’m a professional for god’s sake, who exactly do they think will?

Xmas presents, xmas presents, and stuff for pretentious college-aged New Yorker readers… But not for immediate and actual consumption…

Written by adswithoutproducts

November 12, 2006 at 11:38 pm

Posted in literature, marketing

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