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Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

According to Wikipedia, the Lorem Ipsum dummy text may have been “composed” as early as the 1500s or as late as the 1960s. We do know that Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, discovered the source text of which it is a mutilation: Cicero’s De finibus bonorum et malorum (On the Ends of Goods and Evils).

How strange is it that this text which we use as a placeholder to fill formats and containers with marks without meaning – which we use when we write but do not wish to be read – is drawn from a Roman treatise on, well, the work ethic and its discontents?

From the Wikipedia entry:

Cicero’s original text: “…neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?”

H. Rackham’s 1914 translation: “Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?”

Written by adswithoutproducts

June 10, 2006 at 12:22 am

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