ads without products

Archive for March 26th, 2006

fadeur

with 2 comments

But it is real, not computer generated. It is “low-income housing in Ixtapaluca, Mexico City.” (Again, via BLDGBLOG).

Can we learn to love the same? We have never tried. Our aesthetic, far outrun by our politics, was and has remained that of the autonomous individual, forever damned to assert her or his autonomous individuality, her idiosyncrasy, his exhausted maintenance of difference.

But perhaps in a world of true efficiency, an efficiency aimed at equality rather than one in service of exploitation, we will need to learn to love the same.

The study of art, all forms of art, has lost track of the aesthetic, the question of it, the putting of it up for question. It is not that a sense of form has deserted us, but rather that we have abandoned the hard questions of purpose and priority. We have bracketed off the aesthetic as compromised, rather than compromised ourselves in the development of a new one.

Moving forward, we will have to confront the same questions that Roland Barthes did during his 1974 Tel Quel fieldtrip to China, a China in the throes of the cultural revolution, when he found that having left behind the West, its

turbulence of symbols, we address very vast, very old, and very new land, where signification is discrete to the point of rarity. Right at this moment, a new field is discovered: that of fragility, or still better (I risk the word, quitting it to come back to it later): of blandness (fadeur)

He found in China “a people (who, in twenty-five years, has already constructed a considerable nation) which circulates, works, drinks its tea or performs solitary gymnastics, without drama, without noise, without pose, in short without hysteria.”

Barthes had his answer to this hysteria-less silence, an answer in a certain sense determinative or at least highly reflective of the sweep of critical thought over the the next thirty years. Perhaps it is time to rethink this answer.

Read the rest of this entry »

Written by adswithoutproducts

March 26, 2006 at 1:32 am