ads without products

Archive for March 8th, 2006

impersonality

leave a comment »

From Flaubert’s letters, of course:

The illusion (if there is one) comes, on the contrary, from the impersonality of the work. It is a principle of mine that a writer must not be his own theme. The artist in his work must be like God in his creation — invisible and all-powerful: he must be everywhere felt, but never seen.

It is not simply a matter of taking on a pseudonym, even if that pseudonym happens to be God. Rather, as it turns out, it is letting the form speak itself, letting the novel novel.

What would it mean to let the blog blog?

Read the rest of this entry »

Written by adswithoutproducts

March 8, 2006 at 2:46 am

Posted in flaubert, impersonality

viral marketing

leave a comment »

Microsoft is in the process of ever so slowly revealing a new product, some sort of handheld computing device called Origami. There have been leaks of photos and old concept videos, and now a website that is an advertisement for a product not yet visible, not yet on the scene.

As everyone keeps saying who follows this stuff, Microsoft is ham-handedly imitating Apple, the master of the suspenseful half-leak, the provocation of consumer desire via disinformation, false hints, and the like. What will the next iPod do? What “one more thing” will Steve Jobs have for us this time?

All well and good, most likely a sign of waning demand for new technotoys – just to throw them out there on the market is no longer enough. The consumer must be romanced.

The viral marketing campaigns, in short, correlate to an awareness on the part of the marketers of the insufficiency of the products that they sell, the fact that the duration of marketability of the product must be extended backwards, back into the time before the products actual – and inevitably disappointing – appearance on the scene. The consumers, if they will buy at all, will buy on the first day of the products appearance and not afterward. Even by a minute.

Such is democracy, such is the “marketplace of ideas,” in which the public will buy the idea but only when unmoored from an actual product.

Read the rest of this entry »

Written by adswithoutproducts

March 8, 2006 at 2:27 am

Posted in marketing

what if he had said “blog” instead of “photograph”?

leave a comment »

From Henri Bergson’s Matter and Memory:

The whole difficulty of the problem that occupies us comes from the fact that we imagine perception to be a kind of photographic view of things, taken from a fixed point by that special apparatus which is called an organ of perception – a photograph which would then be developed in the brain-matter by some unknown chemical and psychical process of elaboration. But is it not obvious that the photograph, if photograph there be, is already taken, already developed in the very heart of things and at all the points of space?

Read the rest of this entry »

Written by adswithoutproducts

March 8, 2006 at 12:23 am

Posted in blogs