ads without products

A Fjord-horse to do the farm work

with 4 comments

Pas au-dela does some nice dialectical blogging here and here.

Seems to me that this isn’t just a problem of Naztologia, intentional or unavoidable, but kind of running referendum on modernity as a whole that we each must participate in on a daily basis. The Mercedes brings the tensions to the fore, for sure, and I drive a Volkswagen Jetta Wagon. (Must say that I’m much impressed with the "german engineering" of my people’s car). Almost each and every product line bears traces of the same scent of death. More broadly, almost every innovation, the fruit of almost every episode of progress, is the same. I’ll spare the list, and spare the document of barbarism stuff…

I’ve been spending more time than usual in hospitals of late, taking delivery room tours, doing ultrasounds and the like. And the medical supplies – whose boxes are small masterpieces of a sort of blank design modernity, all "small print" and neologistic brandnames – bear the logos of an all-star squad of twentieth century complicit improvers.

My father took a job for two week with the corporation that made Zyklon B, before heading back to his former employer, a food company then owned by RJ Reynolds tobacco, now owned by Altria (or is Altria owned by them?) I asked him about it recently – it never came up during the interviews.

I myself alternate between Winstons and Marlboros, depending on what’s 3 for the price of 2 at the Korean market around the corner.

That said, I’ve always been unsettled – in the wrong way – by the approach to politics embraced by Adbusters and the like. Seems to me to be an infinitely foreseeable adaptation of left politics to the self-help, self-fulfillment culture that marks the current tidal mark of the American experiment. Marie Antoinette-ism… What the magazine prescribes for its readership is something other than politics, I think. At base, it’s a strange sort of "lifestyle" magazine. It is full of stuff like this, from the current issue…

Here in rural Telemark, Norway, my husband and I have an ancient, 100-acre farm without a road, without electricity, without running water, without a computer or mobile telephone or washing machine or CD player or remote-control carrot-dicer… without corporate products, including Barbie dolls or Nike sneakers. We have a fjord-horse to do most of the heavy farm work (and so on…)

And a subscription to Adbusters, it would seem…

Written by adswithoutproducts

April 5, 2005 at 1:37 am

Posted in Culture

4 Responses

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  1. I couldn’t agree more about Adbusters.

    Matt

    April 6, 2005 at 2:09 pm

  2. sorry this is not related to the above post but I just wanted to let you know that since you have a link to my blog, Lucky White Girl, I’ve had to password protect it temporarily since it’s being invaded by a white supremacist group. Until they get bored and go away you’ll need a username and password to read LWG. Username is barbhowe and password is peace2hillbillies.

    barb

    April 7, 2005 at 11:27 am

  3. Dear Dog in Kennel, how I hate the hair-shirt lifestyle (pseudo)leftoids.Moral comsumptionfor them, the sine qua non of political consciousness and activismis the perogative of the economically privileged.A hundred acres in Norway?I don’t even want to think about what it might have cost.
    Meanwhile, those people who *have* to eat fast food, *have* to have a car (because public transportation in this country sucks shit through a straw), who *have* to really on environmentally unsound mass-produced consumer goods, etc.i.e., most of us, those who have only their labor power to sell, are consigned to being evil, bad, unclean.The cruelty of the master morality and vindictiveness of the slave morality meet in moral consumptionbut at bottom, it’s still the master morality. (cf. Adorno, “Model of Virtue,” last sentence, in *Minima Moralia*)

    et alia

    April 11, 2005 at 3:14 pm

  4. I’ve always thought being left wing was supposed to be a lifestyle choice.

    seth edenbaum

    April 11, 2005 at 11:50 pm


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