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Archive for September 9th, 2004

Big Surprise…

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According to today’s Financial Times (full article not on-line):

World opinion, however, is unlikely to sway American voters. A third poll of 798 Americans also released yesterday showed that 74 per cent of undecided American voters would be unaffected by global attitudes about the presidential race.

Who knew?
Also, war close to obsolete in European minds:

The two sides disagreed on the use of force – only 41 per cent of Europeans said that war could achieve just ends, compared with 82 per cent of Americans.

Written by adswithoutproducts

September 9, 2004 at 11:51 pm

Posted in Politics

“For the Greater Good”

with 4 comments

Anybody else obsessively turning from whatever else you’re doing when the TIAA-CREF commercials come on. “There’s a place for us…” And this scene (in the newest iteration of the ad) of a professor guy in a huge lecture hall, out from behind the podium, hands a-punctuating his eloquent and excellent lecture.
Whoa. Little tears well up in the corners of the eyes every time I see it. Started running it during the Olympics, which was a good idea.
(For those of you who don’t know what I’m talking about – maybe every one – TIAA-CREF is the company that handles retirement accounts and the like for universities and other cultural organizations and I guess the medical field as well. They just started a huge ad campaign, featuring images of teachers teaching, nurses nursing, curators curating, etc… )
It’s a facinating ad tactic, playing right in to the academics general sense that 1) he/she is in the biz for reasons way beyond the personal, mercenary and 2) that society never gives us the thanks we deserve.
But the question remains – why in the hell does TIAA-CREF need to advertise so extensively in the first place? Sort of like those defense company ads that run now and again on CNN. I understand there’s bucket of money to be made, but is CNN really the right venue to get this sort of message across?

Written by adswithoutproducts

September 9, 2004 at 11:31 pm

Posted in Television