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nostalgie de la boom… and ads without ads

Posted in catastrophe, movies, multinational capitalist chic, repetition compulsion by adswithoutproducts on February 15th, 2008

My wife and I have introduced a thing where each of us takes one night a week out by ourselves while the other watches the kiddo. (We’re late getting to this - it was suggested long ago - but what the hell were we going to do with our nights out in the old place, so the time is right…) On my night, I headed down to see the Rodchenko exhibit, but the damn place was closing (nice opening hours here, god). So I had to come up with something else to do with myself. Good movies were out - they’re reserved for some barely imaginable time when we can see them together. So I saw Cloverfield instead. I feel an obligation to see such things, which my wife definitely does not share, and so… 

(Parenthetically: $26 to see a fucking movie? Are you out of your minds? I saw the damn thing in the worst and likeliest of all possible places I guess, but back in the states there’s a constitutional right to affordable consumption of crap movies. I think it’s administered by the Dairy Board, whomever it is who gives the free milk and bread to the starving grad student moms… But I digress…)  

So. Not much to say about Cloverfield. Fun I guess. The genre’s looking very, very tired. But in the very fatigue of the form, I do think we’re seeing something new and interesting afoot. Semi-new anyway. The producers and writers of the thing are all at least my age, but the presumed audience, I guess is a lot younger. Young enough, in fact, to have the same relation to the attacks so heavily quoted in this film as my students are starting to have. For a few years there, we were all in it together. Now, it’s getting a bit strained. Shocking when it dawns on you that your youngest students weren’t even teenagers when the shit when down. In a year or two, when we’re dealing with kids that were seven or so in 2001, it’s going to feel even stranger - for them as much as for us, who somehow can’t stop threading it into our conversations. 

In Cloverfield, I think we see early signs of an anxiety not about terror, but about its absence. It is a movie tailor-made for a demographic that has grown up hearing about 9/11 but which has only vague, mostly false, memories of it. A generation who parents worried about shielding from the tv, even when they were far too young to distinguish the threat of annihilation from the threat of, dunno, the scary shit that lives in your closet. 

(Heard Bush mention the other day the “attack that occurred six-and-a-half years ago.” It’s been a long, long time. Wow…)   

The yupster parties in loft spaces (hahaha) on the Lower East Side (hahahaha) are going to feel something missing, are going to long for the crisping threat that something will happen downtown, that there will be a reason to run up to the roof, that their emotionally desolate choice (just for instance) to leave the girl behind to take a VP position in Japan (? - oh, i see, godzilla. Try Dubai…), the iron continuities in play behind that, will come to a sudden and abrupt end when some rough beast inaugurates another round of trauma sex, epiphanies of “what really mattes,” a war or wars to momentarily back and then, later, pretend that you opposed from the start etc etc etc. 

But unfortunately, this dystopian fantasy is positively utopian in its impossibility. The crows won’t come home to roost, not here, not anymore. The world, dearies, has moved on. The Time Warner Building ain’t the double-barreled omphalous of the world anymore - it’s in the wrong country to matter. No one’s going to expend good fissile material on a nation and an economy doing a great job fizzling out on its own. The catastrophes to come for the kids that were meant to see this film are going to be far less picturesque, and certainly won’t be available for videotaping. 

Anyway, wow. At least I’m blogging again, right?

One other thing, on a related note: saw this little number at the end of the extremely long strand of ads (mostly for cars and other new dystopian movies) that ran before Cloverfields:  Brilliant, and very very strange indeed. And strikingly beautiful! An ad for adlessness, if there ever was one. It may become the totemic youtube of this youtube intensive blog!

And even better, way better, is that the damned thing looks like the opening sequence of an absolutely incredible (and a good deal more horrifying, to many in the wider audience, than Cloverfields, which isn’t very horrifying at all) of a very different sort of speculative fiction, one about a specter lurching back from the place where dismissed specters go in order to decapitate the idols of the era, break open the walls of the buildings in the expensive neighborhoods, and leave most bedazzled and exhilarated at the sweep of violence that has rubbled so many things we thought could never go, that we believed, despite ourselves, that the world simply couldn’t live without.