creative destruction
Sisyphus just gave me a little present in the comments below:
She’s right, it’s terrific. And it’s of the same sort as the Sky Movies one below, harnessing adbustery rage in service of brand renewal and the like. But even better is the sense that it’s also some sort of self-expression on the corp.’s part of frustration at its own ineptness - 2005, when the Gap began to die after a good run.
Except more of these to come as things slow to a halt. Citigroup analysts being run over by their own Hummers, Walmart visualizing the clusterbombing its own Chinese sweatshops, etc etc, United Healthcare wishing prostate cancer on their own headset-wearing guardians of the meds, all in 30 second spots.
“Citigroup analysts being run over by their own Hummers,”
Oooh, we can only hope! I’m surprised there wasn’t something like that represented with the whole Enron/Worldcom disaster.