ads without products

Archive for May 27th, 2007

socialist melodramaticism

with 6 comments

You’ve heard about what is going on in Venezuela with the tv stations, yes? (The link there is not an endorsement… Too tired to sift through to find a fair report…) But did you notice this?

Radio Caracas’ soap operas such as The Ex and My Cousin Ciela are popular, regularly attracting more than 50 per cent of Venezuelan viewers.

Two opinion polls have shown that more than 70 per cent of Venezuelans, including many of Mr Chávez’s own supporters, are opposed to the decision not to renew the licence. Arturo Sarm-iento, a Caracas businessman who runs Telecaribe, an independent regional television station, and supports the government’s policy, admits the measure will “have a huge political cost”.

[...]

A public-service channel, Venezuelan Social Television (Teves), is to replace RCTV. [...] Elsewhere in the world, with few exceptions public-service stations have not won a sterling reputation for slick popular programming. Lil Rodriguez, the channel’s new president, hardly encouraged optimism when she announced last week that “we don’t intend to make Teves really boring”.

Teves is planning to develop its own soap opera based on the lives of Simón Bolívar, Venezuela’s nat-ional hero, and Manuela Sáenz, one of his lovers, but until that is ready viewers will have to make do with a range of cooking, travel, music, opinion and other documentary shows, as well as an opinion programme.

One hell of an article, there waiting for someone to scoot down to Caracas and write, about the emergence of a new sector of socialist mass aesthetic form. I’d for one would love to know what comes of it, and what goes into it…

Here’s the question: say you were a socialist head of state of wherever you currently live, and had decided to pull network X off of the air and replace it with Your Own Social Television Network. What programming would you schedule as not to make it “really boring”? Mine would feature, of course, lots of ads without products, but I’m still thinking about what would provide the filler stuff, the actual shows, that folks would skip over with their TiVos to get back to the publicités

Read the rest of this entry »

Written by adswithoutproducts

May 27, 2007 at 7:05 pm

Follow

Get every new post delivered to your Inbox.

Join 438 other followers