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too sexy for my jackboots

Posted in design, multinational capitalist chic by adswithoutproducts on April 17th, 2007

From wikipedia (via an excellent post at design observer)…

Hugo Boss established his company in Metzingen, Germany, in 1923, only a few years after the end of World War I, while most of the country was in a state of economic ruin.

Before and during World War II, Mr. Boss’s company both designed and manufactured uniforms and attire for the troops and officers of the Wehrmacht as well as for other governmental branches of Nazi Germany.

Boss died in 1948, and the company then languished in relative obscurity until the 1950s, when, in 1953, Hugo Boss released its first suit design for menswear.

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